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The Challenge

The name “BonJuli” was coined from two personal names, and their team wanted a brand identity that not only acknowledged this origin but also reflected the joyful, stress-free experience they promise their clients — in short, an identity that makes people smile.

A Name-Inspired, Emotion-Centered Identity

To meet this challenge, we began by grounding our design process in the dual meanings of the name and the emotional response BonJuli aims to evoke. We crafted a brand identity that harmoniously integrated the essence of the name with visual cues of warmth, ease, and happiness. From the custom logomark to the supporting imagery and tone, every element was carefully designed to embody BonJuli’s commitment to client satisfaction and joyful experiences.

A Brand That Smiles Back

The final identity system successfully captured both the origin of BonJuli’s name and the positive emotion it strives to deliver. The outcome is a distinctive, inviting brand that resonates deeply with clients and reflects the company's promise — making property transactions not only easier but genuinely uplifting. BonJuli now stands out in the real estate space as a brand that feels as good as it looks.

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